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	<title>Comments on: Loss Aversion Bias</title>
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	<description>throw yourself onto the fire</description>
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		<title>By: Arf Epstein</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-1036</link>
		<dc:creator>Arf Epstein</dc:creator>
		<pubDate>Tue, 08 Jun 2010 18:34:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-1036</guid>
		<description>This is not an example of loss aversion.  It is an example of how highly Joe, and most of us, value justice.</description>
		<content:encoded><![CDATA[<p>This is not an example of loss aversion.  It is an example of how highly Joe, and most of us, value justice.</p>
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		<title>By: Pete</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-695</link>
		<dc:creator>Pete</dc:creator>
		<pubDate>Fri, 09 Apr 2010 13:22:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-695</guid>
		<description>Thanks for the thoughtful reply Marcus. I&#039;m well aware of game theory, hawks, doves, and all. 

This strategy wasn&#039;t suggested in ignorance of evolutionary stability. Actually, it&#039;s the result of an insight I had in recent years that I wrote about in my &lt;a href=&quot;http://www.petermichaud.com/essays/hack-the-world-a-conspiracy-of-none/&quot; rel=&quot;nofollow&quot;&gt;Hack the World&lt;/a&gt; essay which can be summarized as: fuck evolutionary stability. 

You have &lt;a href=&quot;http://www.petermichaud.com/essays/equivocation-cripples-action/&quot; rel=&quot;nofollow&quot;&gt;abstraction disease&lt;/a&gt;. 

You&#039;re making perfectly reasonable arguments about a hypothetical, abstract game. About how things might be if &quot;agents&quot; (like doves and hawks) worked a certain way, and made certain decisions &lt;em&gt;en masse&lt;/em&gt;. You&#039;re arguing from the premise that what &lt;strong&gt;you&lt;/strong&gt; should do is predicated on whatever the universal axiom is, like Kant argued (I like Kant, but his arguments are pretty outdated these days).

My point, which I didn&#039;t articulate in &lt;em&gt;this&lt;/em&gt; essay, but I have elsewhere, is that that&#039;s an old line of thinking that&#039;s not optimal for you as an individual... it&#039;s only optimal for the &quot;evolutionary structure&quot;, which is a theoretical construct over which you, Marcus, have no control.

I&#039;ve gotten enough flak over that example though, to realize I could&#039;ve chosen a better one. Any ideas?</description>
		<content:encoded><![CDATA[<p>Thanks for the thoughtful reply Marcus. I&#8217;m well aware of game theory, hawks, doves, and all. </p>
<p>This strategy wasn&#8217;t suggested in ignorance of evolutionary stability. Actually, it&#8217;s the result of an insight I had in recent years that I wrote about in my <a href="http://www.petermichaud.com/essays/hack-the-world-a-conspiracy-of-none/" rel="nofollow">Hack the World</a> essay which can be summarized as: fuck evolutionary stability. </p>
<p>You have <a href="http://www.petermichaud.com/essays/equivocation-cripples-action/" rel="nofollow">abstraction disease</a>. </p>
<p>You&#8217;re making perfectly reasonable arguments about a hypothetical, abstract game. About how things might be if &#8220;agents&#8221; (like doves and hawks) worked a certain way, and made certain decisions <em>en masse</em>. You&#8217;re arguing from the premise that what <strong>you</strong> should do is predicated on whatever the universal axiom is, like Kant argued (I like Kant, but his arguments are pretty outdated these days).</p>
<p>My point, which I didn&#8217;t articulate in <em>this</em> essay, but I have elsewhere, is that that&#8217;s an old line of thinking that&#8217;s not optimal for you as an individual&#8230; it&#8217;s only optimal for the &#8220;evolutionary structure&#8221;, which is a theoretical construct over which you, Marcus, have no control.</p>
<p>I&#8217;ve gotten enough flak over that example though, to realize I could&#8217;ve chosen a better one. Any ideas?</p>
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		<title>By: Marcus</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-694</link>
		<dc:creator>Marcus</dc:creator>
		<pubDate>Fri, 09 Apr 2010 11:52:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-694</guid>
		<description>With all due respect, this is a rather shallow analysis of loss aversion.

What you propose, that your friend should not have spent so much time getting back his $11, is not what is called in game theory an evolutionarily stable strategy.  In other words, a society composed of such individuals cannot work.

In game theory there is a classic game called hawks and doves.  You should read about it and understand how it applies to the situation you have described concerning your friend.

All your analysis boils down to is that there is a payoff to being a dove.  Of course there is.  But a society of doves cannot exist because there is a payoff to being a hawk too.

If everybody just rolled over like you suggest your friend should do then the hawks would proliferate.

In fact, the only evolutionarily stable strategy is to be a dove when acquiring resources and to be a hawk when protecting a resource.  Precisely the behavior your friend exhibited.

Loss aversion bias is not a flaw in human behavior.  It is certainly possible that in such a society it can be profitable to be a pure dove (which is essentially the gist of your post) but only because most people are not pure doves.  As a couple of people above have noted, it is basically freeloading.</description>
		<content:encoded><![CDATA[<p>With all due respect, this is a rather shallow analysis of loss aversion.</p>
<p>What you propose, that your friend should not have spent so much time getting back his $11, is not what is called in game theory an evolutionarily stable strategy.  In other words, a society composed of such individuals cannot work.</p>
<p>In game theory there is a classic game called hawks and doves.  You should read about it and understand how it applies to the situation you have described concerning your friend.</p>
<p>All your analysis boils down to is that there is a payoff to being a dove.  Of course there is.  But a society of doves cannot exist because there is a payoff to being a hawk too.</p>
<p>If everybody just rolled over like you suggest your friend should do then the hawks would proliferate.</p>
<p>In fact, the only evolutionarily stable strategy is to be a dove when acquiring resources and to be a hawk when protecting a resource.  Precisely the behavior your friend exhibited.</p>
<p>Loss aversion bias is not a flaw in human behavior.  It is certainly possible that in such a society it can be profitable to be a pure dove (which is essentially the gist of your post) but only because most people are not pure doves.  As a couple of people above have noted, it is basically freeloading.</p>
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		<title>By: Pete Michaud Techzing Interview Transcript &#171; Building Income &#171; Essays &#171; Pete Michaud</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-665</link>
		<dc:creator>Pete Michaud Techzing Interview Transcript &#171; Building Income &#171; Essays &#171; Pete Michaud</dc:creator>
		<pubDate>Tue, 06 Apr 2010 19:24:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-665</guid>
		<description>[...] was a lot about that right? You talk about things that causes problems like Sunk Cost Fallacy, Loss Aversion Bias which are things that Justin and I talk about periodically. Because they definitely affect, say, [...]</description>
		<content:encoded><![CDATA[<p>[...] was a lot about that right? You talk about things that causes problems like Sunk Cost Fallacy, Loss Aversion Bias which are things that Justin and I talk about periodically. Because they definitely affect, say, [...]</p>
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		<title>By: Pete</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-425</link>
		<dc:creator>Pete</dc:creator>
		<pubDate>Wed, 10 Mar 2010 23:08:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-425</guid>
		<description>Thanks for the note Deborah, I look forward to hearing from you in the future.</description>
		<content:encoded><![CDATA[<p>Thanks for the note Deborah, I look forward to hearing from you in the future.</p>
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		<title>By: Deborah Channing</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-424</link>
		<dc:creator>Deborah Channing</dc:creator>
		<pubDate>Wed, 10 Mar 2010 22:54:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-424</guid>
		<description>Let me start by saying I have been a longtime fan, but this is my first comment. I figured I should probably say thanks for posting this piece (and all your others), and I&#039;ll be back!</description>
		<content:encoded><![CDATA[<p>Let me start by saying I have been a longtime fan, but this is my first comment. I figured I should probably say thanks for posting this piece (and all your others), and I&#8217;ll be back!</p>
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		<title>By: Fear and Freedom - Pete Michaud</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-114</link>
		<dc:creator>Fear and Freedom - Pete Michaud</dc:creator>
		<pubDate>Thu, 14 Jan 2010 15:22:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-114</guid>
		<description>[...] Loss Aversion Bias. You will work harder to avoid losing the things you already have, than to gain the things you might be able to have. That is a mistake.  the biggest threat you face is apathy and boredom [...]</description>
		<content:encoded><![CDATA[<p>[...] Loss Aversion Bias. You will work harder to avoid losing the things you already have, than to gain the things you might be able to have. That is a mistake.  the biggest threat you face is apathy and boredom [...]</p>
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		<title>By: Matt</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-110</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Tue, 12 Jan 2010 21:05:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-110</guid>
		<description>At least in the way this is presented, this isn&#039;t an obvious case of loss aversion bias at all (unless your friend told you that was his motivation).  I don&#039;t think you&#039;re making a convincing argument for this being a textbook case as there are too many other factors which could motivate your friend&#039;s behavior.  In my opinion you drew a particular psychological conclusion purely from hearing a set of actions alone, vs. having additional information such as your friend&#039;s state of mind at the time.</description>
		<content:encoded><![CDATA[<p>At least in the way this is presented, this isn&#8217;t an obvious case of loss aversion bias at all (unless your friend told you that was his motivation).  I don&#8217;t think you&#8217;re making a convincing argument for this being a textbook case as there are too many other factors which could motivate your friend&#8217;s behavior.  In my opinion you drew a particular psychological conclusion purely from hearing a set of actions alone, vs. having additional information such as your friend&#8217;s state of mind at the time.</p>
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		<title>By: 9 of my Favorite Web Design Resources in January</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-108</link>
		<dc:creator>9 of my Favorite Web Design Resources in January</dc:creator>
		<pubDate>Mon, 11 Jan 2010 05:52:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-108</guid>
		<description>[...] Peter Michaud: I saved this link because the design was really simple, I enjoyed the colors, and his writing is pretty good too. [...]</description>
		<content:encoded><![CDATA[<p>[...] Peter Michaud: I saved this link because the design was really simple, I enjoyed the colors, and his writing is pretty good too. [...]</p>
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		<title>By: Karilee</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-106</link>
		<dc:creator>Karilee</dc:creator>
		<pubDate>Mon, 11 Jan 2010 00:06:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-106</guid>
		<description>To some of the commentors - it&#039;s not either/or. You can avoid &quot;Joe&#039;s&quot; strategy of punishing himself further, and still follow &quot;Crash&#039;s&quot; strategy of making sure others are warned and the company that screwed you is the one financially (most) punished in the end. 

Nothing wrong with standing for a principle if you CHOOSE to, but do it intelligently and effectively, not by reflex.

Don&#039;t miss the important part of this post for you: &quot;You&#039;ll rarely achieve 100% better in one move&quot;. Don&#039;t let this programming limit your opportunities - make conscious choices and benefit.
.-= Karilee´s last blog ..&lt;a href=&quot;http://feedproxy.google.com/~r/BootstrapBlogger/~3/2faBsObebIs/&quot; rel=&quot;nofollow&quot;&gt;Three Words For The New Year&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>To some of the commentors &#8211; it&#8217;s not either/or. You can avoid &#8220;Joe&#8217;s&#8221; strategy of punishing himself further, and still follow &#8220;Crash&#8217;s&#8221; strategy of making sure others are warned and the company that screwed you is the one financially (most) punished in the end. </p>
<p>Nothing wrong with standing for a principle if you CHOOSE to, but do it intelligently and effectively, not by reflex.</p>
<p>Don&#8217;t miss the important part of this post for you: &#8220;You&#8217;ll rarely achieve 100% better in one move&#8221;. Don&#8217;t let this programming limit your opportunities &#8211; make conscious choices and benefit.<br />
.-= Karilee´s last blog ..<a href="http://feedproxy.google.com/~r/BootstrapBlogger/~3/2faBsObebIs/" rel="nofollow">Three Words For The New Year</a> =-.</p>
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		<title>By: Mr. Natural</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-105</link>
		<dc:creator>Mr. Natural</dc:creator>
		<pubDate>Sun, 10 Jan 2010 17:56:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-105</guid>
		<description>It&#039;s really quite simple, just figure in your brain the amount of effort expended for the amount of reward reaped.  Think you need more bling in your life?  Remember the hours you will have to turn in at the mill/factory/office/workplace in exchange for it.
THEN there is calculating one&#039;s carbon footprint...another important personal kettle of fish to deal with.

Peace, eh?
.-= Mr. Natural´s last blog ..&lt;a href=&quot;http://informiorium.blogspot.com/2010/01/heres-newest-in-small-guys-series-i.html&quot; rel=&quot;nofollow&quot;&gt;Here&#039;s the newest in the &quot;Small Guys&quot; series:TIMELESS SOJOURN:&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>It&#8217;s really quite simple, just figure in your brain the amount of effort expended for the amount of reward reaped.  Think you need more bling in your life?  Remember the hours you will have to turn in at the mill/factory/office/workplace in exchange for it.<br />
THEN there is calculating one&#8217;s carbon footprint&#8230;another important personal kettle of fish to deal with.</p>
<p>Peace, eh?<br />
.-= Mr. Natural´s last blog ..<a href="http://informiorium.blogspot.com/2010/01/heres-newest-in-small-guys-series-i.html" rel="nofollow">Here&#8217;s the newest in the &quot;Small Guys&quot; series:TIMELESS SOJOURN:</a> =-.</p>
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		<title>By: de-aversioning</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-102</link>
		<dc:creator>de-aversioning</dc:creator>
		<pubDate>Sat, 09 Jan 2010 14:37:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-102</guid>
		<description>Thanks for this post!  It just helped me understand the cost of a project I&#039;m working on for about 10 hours each week.  When I multiply by an hourly rate over the course of a year, it&#039;s clearly not a good use of my time.  I&#039;ll hand off this work to someone else.

It&#039;s interesting because I&#039;ve read about the loss aversion principle before, but never applied it to my own life.

Some people are good at managing time/money instinctively, but for others (like me) it&#039;s necessary to really work at it.</description>
		<content:encoded><![CDATA[<p>Thanks for this post!  It just helped me understand the cost of a project I&#8217;m working on for about 10 hours each week.  When I multiply by an hourly rate over the course of a year, it&#8217;s clearly not a good use of my time.  I&#8217;ll hand off this work to someone else.</p>
<p>It&#8217;s interesting because I&#8217;ve read about the loss aversion principle before, but never applied it to my own life.</p>
<p>Some people are good at managing time/money instinctively, but for others (like me) it&#8217;s necessary to really work at it.</p>
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		<title>By: Steve</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-99</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sat, 09 Jan 2010 05:10:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-99</guid>
		<description>I think commenters above hit it -- it&#039;s more than the $11, it&#039;s about fighting back when you&#039;ve been taken advantage of. We all get jerked around by faceless bureaucracies, crooks and sheisters who deliver a little less than they promise for a little more than they deserve. Some of us, when taken advantage of, have an intense need to demonstrate that we have control and we will not be taken. Advantage. Of. Dammit.

AT&amp;T once screwed me over for about $350 on a cell phone bill when I was nearly broke. So later on, I made sure that when my IT customers were buying T1s, they heard my horror story. And to a client, they went with other vendors. AT&amp;T got their $350, but I made sure they lost many, many tens of thousands of dollars.

Seriously, you can&#039;t beat that feeling! :-D</description>
		<content:encoded><![CDATA[<p>I think commenters above hit it &#8212; it&#8217;s more than the $11, it&#8217;s about fighting back when you&#8217;ve been taken advantage of. We all get jerked around by faceless bureaucracies, crooks and sheisters who deliver a little less than they promise for a little more than they deserve. Some of us, when taken advantage of, have an intense need to demonstrate that we have control and we will not be taken. Advantage. Of. Dammit.</p>
<p>AT&amp;T once screwed me over for about $350 on a cell phone bill when I was nearly broke. So later on, I made sure that when my IT customers were buying T1s, they heard my horror story. And to a client, they went with other vendors. AT&amp;T got their $350, but I made sure they lost many, many tens of thousands of dollars.</p>
<p>Seriously, you can&#8217;t beat that feeling! :-D</p>
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		<title>By: Erick</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-98</link>
		<dc:creator>Erick</dc:creator>
		<pubDate>Sat, 09 Jan 2010 04:33:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-98</guid>
		<description>Not the best example.  I have one.  A friend I had would spend days looking for the best deal on everything he purchased.  I would explain to him over and over that the best course would be to buy from a local retailer, provided their price wasn&#039;t obscene.  Failing that, find a better price elsewhere.  Instead, he&#039;d spend hours each day trying to save pennies, overlooking the fact that those hours spent were quite costly.  So, on a $100 item, attempting to save himself $5, he would pass on literally double-digit billable hours.  And the moron did this with everything he bought.</description>
		<content:encoded><![CDATA[<p>Not the best example.  I have one.  A friend I had would spend days looking for the best deal on everything he purchased.  I would explain to him over and over that the best course would be to buy from a local retailer, provided their price wasn&#8217;t obscene.  Failing that, find a better price elsewhere.  Instead, he&#8217;d spend hours each day trying to save pennies, overlooking the fact that those hours spent were quite costly.  So, on a $100 item, attempting to save himself $5, he would pass on literally double-digit billable hours.  And the moron did this with everything he bought.</p>
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		<title>By: Richard</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-97</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Sat, 09 Jan 2010 04:06:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-97</guid>
		<description>This is great, I totally use that logic to friends buying things too. 

When a friend bought a new car they were choosing between luxury car A and economical car b. They couldn&#039;t decide because the playing field wasn&#039;t level. 

So we played a thought game, Lets say luxury &quot;A&quot; costs 10,000 and economy &quot;b&quot; costs 8,000. If you already owned luxury car &quot;A&quot;, and someone offered to trade you that car for economy &quot;B&quot; and 2,000 would you take the deal? If the answer is yes, then they should obviously buy the economy car. 

It may be a little confusing but its a great way to evaluate the worth you place on two comparative items.
.-= Richard´s last blog ..&lt;a href=&quot;http://www.thinkbohemian.com/2010/01/08/take-a-note/&quot; rel=&quot;nofollow&quot;&gt;Take a Note&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>This is great, I totally use that logic to friends buying things too. </p>
<p>When a friend bought a new car they were choosing between luxury car A and economical car b. They couldn&#8217;t decide because the playing field wasn&#8217;t level. </p>
<p>So we played a thought game, Lets say luxury &#8220;A&#8221; costs 10,000 and economy &#8220;b&#8221; costs 8,000. If you already owned luxury car &#8220;A&#8221;, and someone offered to trade you that car for economy &#8220;B&#8221; and 2,000 would you take the deal? If the answer is yes, then they should obviously buy the economy car. </p>
<p>It may be a little confusing but its a great way to evaluate the worth you place on two comparative items.<br />
.-= Richard´s last blog ..<a href="http://www.thinkbohemian.com/2010/01/08/take-a-note/" rel="nofollow">Take a Note</a> =-.</p>
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		<title>By: crash</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-96</link>
		<dc:creator>crash</dc:creator>
		<pubDate>Sat, 09 Jan 2010 03:22:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-96</guid>
		<description>This is a great post. In most circumstances, I get around this problem by thinking I can do more damage by posting about in my blog about my horrible experience, get it listed on DIGG, post it on every single social media property I use and then tell all my friends about getting screwed.

I would figure it would take about $11 worth of effort and in the end, wreck more damage than than what your friend went through. Plus, it would put a smile on my face for several days.

In todays world, you have immense power at your disposal to make companies think twice about screwing its customers - either on purpose or by mistake.</description>
		<content:encoded><![CDATA[<p>This is a great post. In most circumstances, I get around this problem by thinking I can do more damage by posting about in my blog about my horrible experience, get it listed on DIGG, post it on every single social media property I use and then tell all my friends about getting screwed.</p>
<p>I would figure it would take about $11 worth of effort and in the end, wreck more damage than than what your friend went through. Plus, it would put a smile on my face for several days.</p>
<p>In todays world, you have immense power at your disposal to make companies think twice about screwing its customers &#8211; either on purpose or by mistake.</p>
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		<title>By: CustDevGuy</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-95</link>
		<dc:creator>CustDevGuy</dc:creator>
		<pubDate>Sat, 09 Jan 2010 02:51:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-95</guid>
		<description>Interesting post.  

One should note, however, that in certain contexts loss aversion bias makes perfect sense even if it doesn&#039;t mathematically/rationally.  

Taking your example, a situation where one is taken advantage of, and to rectify or balance the damage, it costs more than the original damage may be completely rational if repuational effects need to taken into account.  

If this happened to Joe in a large-scale business deal, say in a real estate, and the word got out in the local real estate community that Joe was a sucker and wouldn&#039;t object to getting rolled -- Joe could expect to get rolled more often.  Therefore, it is in his interest to short-term pay more to regain his damages/costs, if long-term it serves his interests.  

It may be true that &#039;we prefer avoiding loss about twice as much as acquiring gains&#039;, but I don&#039;t see why our biases towards losses and gains should be symmetrical.   

Lastly, I would guess that loss aversion bias was evolutionarily adaptive in the EEA (Environment of Evolutionary Adaptedness) and still maybe in certain situations.  

BTW If you&#039;re interested in biases, I wrote a post about cognitive biases and startup success here:

http://market-by-numbers.com/2010/01/cognitive-biases-positive-black-swan-events-and-startups/</description>
		<content:encoded><![CDATA[<p>Interesting post.  </p>
<p>One should note, however, that in certain contexts loss aversion bias makes perfect sense even if it doesn&#8217;t mathematically/rationally.  </p>
<p>Taking your example, a situation where one is taken advantage of, and to rectify or balance the damage, it costs more than the original damage may be completely rational if repuational effects need to taken into account.  </p>
<p>If this happened to Joe in a large-scale business deal, say in a real estate, and the word got out in the local real estate community that Joe was a sucker and wouldn&#8217;t object to getting rolled &#8212; Joe could expect to get rolled more often.  Therefore, it is in his interest to short-term pay more to regain his damages/costs, if long-term it serves his interests.  </p>
<p>It may be true that &#8216;we prefer avoiding loss about twice as much as acquiring gains&#8217;, but I don&#8217;t see why our biases towards losses and gains should be symmetrical.   </p>
<p>Lastly, I would guess that loss aversion bias was evolutionarily adaptive in the EEA (Environment of Evolutionary Adaptedness) and still maybe in certain situations.  </p>
<p>BTW If you&#8217;re interested in biases, I wrote a post about cognitive biases and startup success here:</p>
<p><a href="http://market-by-numbers.com/2010/01/cognitive-biases-positive-black-swan-events-and-startups/" rel="nofollow">http://market-by-numbers.com/2010/01/cognitive-biases-positive-black-swan-events-and-startups/</a></p>
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		<title>By: Björn</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-93</link>
		<dc:creator>Björn</dc:creator>
		<pubDate>Sat, 09 Jan 2010 01:46:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-93</guid>
		<description>I don&#039;t think it is a very good example. There was another psychological experiment showing people were prepared to pay to punish freeloaders in a group. That is not just stupidity, it is an important social mechanism to curb freeloading in society. 

Most online purchases we make go through well because other people paid the extra price (in time and effort) to punish and weed out the bad businesses. So if you spend more effort than the pure money&#039;s worth, you are paying back your part to society. 

In this particular example, I would probably have gone one step further and dropped the credit card company for providing bad service. Then maybe Twitter about it and what not...

That said, you can of course still argue that it is stupid to contribute to society for free. That would then make you a freeloader, without an immediate backlash. I don&#039;t have an answer to that ready, just saying that the whole &quot;game theoretic setup&quot; might be a bit more complicated than what at first meets the eye. You have to consider evolution theory, too. I suppose for starters if you decided to freeload, prices would generally go up for you. Other people seeing you might become less bothered, too, and as a result more often you won&#039;t read a warning about a shady company than before, resulting in more broken deals.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think it is a very good example. There was another psychological experiment showing people were prepared to pay to punish freeloaders in a group. That is not just stupidity, it is an important social mechanism to curb freeloading in society. </p>
<p>Most online purchases we make go through well because other people paid the extra price (in time and effort) to punish and weed out the bad businesses. So if you spend more effort than the pure money&#8217;s worth, you are paying back your part to society. </p>
<p>In this particular example, I would probably have gone one step further and dropped the credit card company for providing bad service. Then maybe Twitter about it and what not&#8230;</p>
<p>That said, you can of course still argue that it is stupid to contribute to society for free. That would then make you a freeloader, without an immediate backlash. I don&#8217;t have an answer to that ready, just saying that the whole &#8220;game theoretic setup&#8221; might be a bit more complicated than what at first meets the eye. You have to consider evolution theory, too. I suppose for starters if you decided to freeload, prices would generally go up for you. Other people seeing you might become less bothered, too, and as a result more often you won&#8217;t read a warning about a shady company than before, resulting in more broken deals.</p>
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		<title>By: David K. Park</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-92</link>
		<dc:creator>David K. Park</dc:creator>
		<pubDate>Sat, 09 Jan 2010 01:34:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-92</guid>
		<description>I&#039;m a big fan of prospect theory and the current work in behavioral economics. Here&#039;s a great Ted Talk by Dan Gilbert who discusses our mistaken expectations - http://bit.ly/11onmh.

If you really wanted to test the theory of loss aversion shouldn&#039;t your deal have been $22 for 2 hrs of work?</description>
		<content:encoded><![CDATA[<p>I&#8217;m a big fan of prospect theory and the current work in behavioral economics. Here&#8217;s a great Ted Talk by Dan Gilbert who discusses our mistaken expectations &#8211; <a href="http://bit.ly/11onmh" rel="nofollow">http://bit.ly/11onmh</a>.</p>
<p>If you really wanted to test the theory of loss aversion shouldn&#8217;t your deal have been $22 for 2 hrs of work?</p>
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		<title>By: Elliott</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-91</link>
		<dc:creator>Elliott</dc:creator>
		<pubDate>Sat, 09 Jan 2010 01:29:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-91</guid>
		<description>can&#039;t Joe&#039;s actions also be accreddited to the human trait of not wanting to be ripped off? (which is demonstrated by the &#039;ultimatum game&#039; and people generally refusing offers of below 20% of the money)

surely Joe was not acting purely for the $11, he probably felt slighted and was pissed off, and if he was asked about it he might have responded he did it &quot;for the principle&quot; which can&#039;t be ignored.</description>
		<content:encoded><![CDATA[<p>can&#8217;t Joe&#8217;s actions also be accreddited to the human trait of not wanting to be ripped off? (which is demonstrated by the &#8216;ultimatum game&#8217; and people generally refusing offers of below 20% of the money)</p>
<p>surely Joe was not acting purely for the $11, he probably felt slighted and was pissed off, and if he was asked about it he might have responded he did it &#8220;for the principle&#8221; which can&#8217;t be ignored.</p>
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		<title>By: Chris</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-89</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Sat, 09 Jan 2010 00:44:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-89</guid>
		<description>Is it really though? Isn&#039;t more a case that Joe felt that the company had stolen $11 from him? And that it was the principal of not letting them get away with it that drove him to fight for 4 hours?</description>
		<content:encoded><![CDATA[<p>Is it really though? Isn&#8217;t more a case that Joe felt that the company had stolen $11 from him? And that it was the principal of not letting them get away with it that drove him to fight for 4 hours?</p>
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		<title>By: Brain Hack: turn loss aversion bias on its head</title>
		<link>http://www.petermichaud.com/essays/loss-aversion-bias/comment-page-1/#comment-88</link>
		<dc:creator>Brain Hack: turn loss aversion bias on its head</dc:creator>
		<pubDate>Sat, 09 Jan 2010 00:13:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.petermichaud.com/?p=356#comment-88</guid>
		<description>[...] Hack: turn loss aversion bias on its head    Originally From: Loss Aversion Bias - Pete Michaud   [...]</description>
		<content:encoded><![CDATA[<p>[...] Hack: turn loss aversion bias on its head    Originally From: Loss Aversion Bias &#8211; Pete Michaud   [...]</p>
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