Enduring Value

I start working around 8 in the morning, and I’m normally done by 8 at night. Last week I took Sunday off, and built some games.

But what am I doing that I call work? How can I look back at the end of the day and know I was “productive”?

Hours worked are irrelevant. The real question is:

What have you built today that has enduring value?

I could argue that my photo readings have enduring value because they can change peoples’ lives, and who knows what value will come from that in the long term. But using that logic, sneezing at the right place and time has enduring value.

Energy Anatomy: A Grounded Guide to Energy Work & Energy Healing

No, what I mean is producing something that didn’t exist yesterday, that is valuable now, and will continue being valuable for the foreseeable future. I always feel like I accomplished something when I release projects like my Energy Anatomy book, which will be helping people learn about energy work for years to come. I always feel productive when I’ve published a blog post that I know will inspire someone and continue inspiring people.

And I think, assuming you follow through, it’s productive to build part of a project that will be released. Most of my days are spent working on projects that are not yet ready to be released. When they finally are released to the world, all the “potential productivity” is transformed right then to actual productivity. Before that moment though, you’re just spinning your wheels.

Research is spinning your wheels. Thinking is spinning your wheels. Half completed projects are wheels that are spinning in place.

But let’s be honest. We all spin our wheels, and spinning is necessary. It’s like training for a triathlon. Sure, practice swimming and running and biking. But then show up to the race. Otherwise you’re just spinning your wheels.

Not only that, but sometimes we take a day off and play. If you’re just running for the joy of it, don’t worry about the race. I do photo readings because I love doing them, even though they don’t meet my definition of productivity. I write software most of the time just for fun, not to be productive.

The thing is I know the difference. When I’m doing something for fun, I let it be fun. When I’m doing something to be productive, that simple question is how I keep myself honest.

What have I built today that has enduring value?

10 or 11 hour work days are well and good, but they don’t mean shit except that I’m a masochist unless I produce something that has enduring value.

What have you produced today?

You Suck At Everything

People are born with talents. You better hope you get one that’s impressive or lucrative, because otherwise you’re screwed.

Take these two artists for example:

Artist #1

Artist #2

I didn’t choose these two artists so I could pick on the first one though. I actually picked these two because they illustrate my point, and there’s something really interesting about both of these guys: they have the same name. It’s not impossible, but “Jonathan Hardesty” isn’t the most common name to share.

The Difference Between The Jonathan Hardestys

I want to show you another comparison. It’s the Jonathans’ self portraits.

Jonathan #1

Jonathan #2

What are the chances of these two artists’ names being identical?


Jonathan #1 is from 2002. Jonathan #2 is from 2011, almost a decade later.

The Jonathans have the same DNA, the same mother, the same father. The difference between the two Jonathans is time, determination, and persistence. Talent doesn’t exist; get to work.

Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.
-Calvin Coolidge

The Art of Honesty

Honesty is something I’ve talked about here because being honest begins with self-honesty. You can’t “be authentic,” or build the life you want without self honesty because you’ll have no idea who you are or what you want to do if your entire mental life is walls and facades.

James Altucher is a good blogger because he’s honest. From Do You Have to be Rich to be Honest?

For 15 years I’ve been lying. Ralph (not his real name) used to call me up at 4 in the morning. He was a client of my first business. He needed advice about his job. I couldn’t stand him. In fact, at one point he borrowed a lot of money from me he never paid back. And he never paid his bills on time. I had to worry about payroll every month. So at 4 in the morning he’d call for advice and ask, “is now an ok time? I couldn’t sleep.” And I would always say, “of course it is.” When of course, it wasn’t. I was lying to him. And it made me hate him even more. And it made me hate myself even more.

The post goes on with specific, actionable advice about how to be more honest, and more happy. I highly recommend it.

Do You Have to be Rich to be Honest?

Words Have Power

“Tiff’s a chocolate whore.”

Ben is Tiffany’s husband, and he’s a well-meaning guy. He has a bit of a way with words.

The three of us are walking into a Godiva store to pick up a treat for Tiffany. Ben says “Tiff’s a chocolate whore.”

“Aficionado? Chocolate princess, maybe?” I offer.

Ben doesn’t care about word choices, it’s all the same to him, and he’s a person who chooses the wrong words anyway, so there’s no use. What difference does it make anyway?

“Well, one way Tiff’s a skillful, and elegant lover of fine foods. The other way you called your wife a prostitute.”

Facts about Word Choice

Tory Higgins, William Rholes, and Carl Jones wanted to see how impressionable people are.

They asked two groups of people to read about, then pass judgement on fictional test subjects. One group was subconsciously exposed to words designed to “prime,” or influence, their judgement. The researchers flashed words like “hostile” or “persistent” to the participants in the experimental group, then both groups read the description of the fictional subject.

The primed participants were very likely to characterize the subjects according to whatever word they had been exposed to. Perfectly lovely people were painted as hostile and reckless. Cads became persistent.

They published their results in 1997 in the The Journal of Experimental Social Psychology.

A year earlier The Journal of Personality and Social Psychology had published a similar study in which some participants were shown the word “elderly.” They walked and performed their tasks more slowly than the control group who had not seen “elderly.”

These are just two examples of from a large body of psychological literature that all lend themselves to the same basic conclusion:

Words have power.

Choosing New Words

The point is that when we choose to describe our wives as whores, that affects us. And her. When we choose to call ourselves idiots when we make a mistake, that sinks in. Facts about idiots become facts about us.

This is the “L” in NLP: the language we choose triggers our brains to think in certain patterns, and cast our perceptions in certain light, rosy or shitty.

Choosing positive words will create a positive impact on you and those around you.

It’s just a simple choice to begin saying “princess” instead of “whore,” but you will fail at first. Don’t be discouraged, it’s just a habit, and you need to retrain your mind.

When you catch yourself speaking or thinking in a negative or derogatory way, just consciously choose a better word to replace it. At first you’ll think negatively, and have to constantly correct yourself. Within a few weeks, the positive words will flow naturally.

When it occurs to you after-the-fact that you transformed, you’ll try to think of a negative word or phrase and it’ll hit you like a cat puking. Dirty and wrong. You can barely think it, never mind say it.

Ben’s a good guy, and he can choose better words when he’s ready, with only an ounce of effort. It might make all the difference. Insightful.

(Thanks to Wes Tansey for the help with the psych literature!)

Ritual Creates Change

Some days I try to inspire you to make you feel like success is within reach (it is). Other days I tell you to just do something, anything, every day. I go on about showing up, and adding one stroke to your gallery, even when it’s hard, even when the stroke sucks.

That emotional oomph that fills your chest and makes your mind race with possibility isn’t enough. If the oomph is all you have then you’re bound to fail.

That euphoric feeling you have just after being inspired is a window of opportunity that’s valuable but brief. You can’t possibly start that company, quit your job, lose the weight, gain the weight, or meet The One™ during that brief high of inspiration. If you try, you’ll lose steam very shortly and you’ll end up with no business, a job you hate, too fat, too skinny, and alone. That sucks.

Here’s the trick: the window is just long enough to establish a new ritual.

To create meaningful, lasting change you must create rituals. That doesn’t necessarily mean doing the same things all the time, but it does mean having a certain time for doing a type of thing.

If you want to lose weight, you know you need to walk on that treadmill for 30 minutes every day, and you’ll damn well do it too, because that’s your ritual. It’s just what you do. You do it when you’re busy. You do it in the hospital. You do it unless you’re dead. You just do it, until it’s done.

And when you’re all done just doing your ritual, then you win. You make the change you want, you get the result you want.

So think about why you read my blog. You want something. You want to change something about your life. What is it?

Now ask yourself: what ritual do you have in place, right now, today, that is bringing you closer to the change you want?

(Hint: if you don’t have even one ritual, then you’re just jerking off. What are you going to do about it?)

Dealing with Setbacks

Setbacks, even minor ones, send most people packing. The people who stick with it always win.

I haven’t really had a place to live for a few weeks now, since my ex-wife is staying in the house. So I’ve been traveling and floating between hotels and friends’ houses. I haven’t had a reliable connection because my computer requires a 47,000 square foot facility and a team of PhDs to keep from launching into low orbit.

Despite that, I showed up and you saw my essays every day you were supposed to. I think that’s a good example of what I mean when I tell you to show up no matter what.

On Friday I finally moved into a house near my other house, so my boys can walk back and forth whenever they want to. The house I found is awesome, but it doesn’t have the internet yet. I knew that going in, but I had talked to the neighbors who are also awesome, and they gave me the password to their wireless network. Score.

I moved in, set everything up, and presto! The net didn’t work.


My plan had been to get set up in the afternoon, and have an essay ready that evening. It would have been later than usual, but it would still exist, which is what counts.

There was nothing I could do. I didn’t have a laptop, it was too late at night to buy one or call a friend. I was exhausted from moving, and I had a billion things flying through my head, from custody to how I was going to fit my giant desk through the door, but if I had had an option to be able to write, I would have done it.

Sometimes your plans don’t work out. Sometimes your milestones fall through.

That’s the moment most people give up.

Didn’t land that big client for your business? Didn’t get as much excitement from the viral launch as you’d hoped? Someone you were relying on flake out? Guess it’s a sign. Might as well give up.

Except the people who you see succeed are the ones who kept trying, even when it was hard, even when the universe seemed bent on stopping them.

Maybe writing an essay one day late, on a laptop borrowed from a stranger isn’t such a huge stretch. But those moments add up, especially early on. Those simple moments when it takes just a little more effort and self-discipline to add to your gallery.

Those are the moments when you have to choose: do I give myself a break then blame “the economy” when I fail, or do I show up everyday (even when it’s hard) and do it until it’s done?

I Create My Reality, Thank You Steph

My former wife thinks everything happens for a reason, and that we’re put in situations meant to test us. If we learn from the situation, we graduate beyond it. If we don’t learn, we repeat the situation until we get it.

A more plausible explanation is that we get stuck repeating negative patterns and getting shitty results. If we’re introspective enough to realize there’s a negative pattern, and then we’re creative enough to figure out how to stop the pattern, and then we’re strong enough to implement our solution, we can grow and move on.

The resources we draw on to notice, create, implement and grow are by definition the ones we happen to have around us. So in retrospect it seems like those were the perfect resources we needed at exactly the right time to solve the issues we faced.

That’s like a puddle thinking a divot in the road was made for it because the puddle fits perfectly inside it.

Regardless of whether the lessons are designed or just discovered, to a introspective person living consciously, life feels like a series of lessons that were put here specifically for us to overcome.

Creating Reality

The most powerful lesson I learned during my time with Steph was how to create my reality.

Steph is a woman who creates what she wants.

  • As a young girl, Steph used her iron will to perform the impossibly bratty feat of holding her breath until she passed out and hit the floor.
  • She decided as a young woman in Britain, that being a factory worker wasn’t going to be her life, even though she was lower class and almost totally uneducated. No, she was going to come to America. It took 10 years from the time she decided that’s how it was, to when it happened, and she doggedly pursued it for all 10 of those years. Today she’s a citizen and has served in the US Navy.
  • When she wanted her undergraduate degree she had the small issue of literally not having attended high school. No matter, she got in anyway and graduated despite never having been exposed to algebra or structured writing. She figured out what a variable was during a Calculus lecture. It helps that most grown men could not bench press her IQ.
  • She decided that being 35 and a single mother of two young boys was no reason to settle. She had extremely exacting physical and mental criteria for her future partner, and shortly found herself with a hot, 18-year-old boytoy, who would later become her sugar daddy as well, and then her nurse.
  • Steph fancied herself artistic, and had always hated math because she didn’t understand it. She decided that that wasn’t acceptable, so she earned a master’s degree in math and began teaching it. She earned a 4.0 and was hired immediately upon graduation. One of the most successful books we ever produced is the Practically Cheating Statistics Handbook. (So easy, it’s practically cheating. I find myself very clever.)
  • She decided she wanted to make a serious run at writing novels. She then spent four hours every morning for two years writing two novels that were extremely well-received and became agented.

    The agents never sold those novels. Undeterred, she decided to earn her second Master’s degree, this time a terminal degree: Master of Fine Arts in Creative Writing. She wrote a third book during that time, followed by dozens of others, then founded her own publishing company.

  • She decided she wanted to save whales, so she submitted five separate entries into the sea shepherd video contest. When she only came in third place, she immediately booked a flight to Taiji, Japan, home of The Cove, did good work there and was noticed by the sea shepherds. She was offered a place on the ship next season.

Manifesting Reality

When Steph decides something will happen, you can bet your ass that thing will happen. I always admired that about her.

I needed to see that because when I met Steph I had huge energy but zero focus. My hard drive is a wasteland of unfinished paintings from years ago. I have lost count of the websites I’ve started and never finished.

I needed a role model who could set her iron will to make something true, and then forge that truth from the fire of her life, come hell or high water.

I think that’s what it takes to live a courageous, satisfying life. Without her I would be jerking off to fantasies of accomplishment, unable to maintain focus or optimism long enough to produce anything of value.

After watching her for eight years (and 12 days), I get it now. You just do it. You decide what’s going to happen, and that becomes your reality.

  • If something goes wrong you don’t even blink. You just forge ahead.
  • If your first strategy fails, you try 100 more.
  • If you feel tired, shut the fuck up, no you don’t.
  • If someone tells you you can’t do it, they stop existing to you.

You don’t expect help, you don’t expect pats on the back, you just slap the shit out of the reality until falls to its knees and begs to conform to your exacting standards.

I know this now, and I do it. I have built businesses, I have forged careers, I have created value, and I’ve done it with the focus and fire that I gained by being around Steph.

So, thank you Steph, I know you’ll rock the world.

Behavior Change Grid

Much of what I write is about changing behavior to get the results you want. I try to inspire you to action by telling stories about what’s possible if you consistently trudge forward.

Today I’m sharing a more analytical approach. This approach breaks behavior change into 15 categories according to whether you want the behavior to start or stop, and the period over which you want to change the behavior.

Each of the 15 types of behavior change requires a different mix of psychological strategies to succeed.

BehaviorWizard.org has a fantastic matrix that clearly explains all 15 of the behavior change categories and drills down into the specifics of of how to succeed with each one.

So here’s your Blue Dot behavior for the day: click the link below to learn about the different types of behavior change, and how to succeed at them.

Behavior Wizard Behavior GridClick me.

Akrasia, or How to Stop Checking E-mail

My calendar says I should write today from 8:00am until noon. I began thinking about possibly writing at 9:28, and I’ve been glancing back and forth between potential titles, hacker news, and my e-mail since then. It’s 10:31.

I like writing. I want to write. The moment I get stuck on a word or I’m not sure how to structure the essay, I “give myself a minute to think” … by checking my e-mail.

The good news is that I only have 10 e-mails left in my normally bulging inbox. I have my inbox configured to show 100 messages per page, and this is the first time I’ve seen a 1 page inbox in about 2 months.

The bad news I’ll never get any writing done at this pace, even though I know I should be writing, and I want to write.

I’m the only person in the world that this happens to. I’m lazy and unfocused, and if I were serious about success like all those serious writers out there, I wouldn’t be going through this.


Ancient Greek ἀκρασία, “lacking command (over oneself)”

The state of acting against one’s better judgment.

Ok, I’m the only one in the world aside from Socrates and Aristotle. And Plato. And sometimes Einstein. And I heard Feynman also. And Twain, and Douglas Adams.

Maybe this actually happens to everyone.

Why Akrasia?

Why do I check my e-mail when I know I should write and when I, in fact, want to write?

I just checked my e-mail again.

Here’s my theory about akrasia.


Dopamine is a neurotransmitter responsible for cognition, voluntary movement, motivation, punishment and reward, lactation, sexual gratification, sleep, mood, attention, working memory, and learning. And some other stuff.

It’s a complex issue, but for our purposes know this: dopamine is a happy chemical, and your brain is a dopamine fiend.

You have receptors hungry for those delicious, microscopic squirts of happy juice, and there’s hardware deep in your brain that’s been there since your mom was a gila monster, that drives you to get more of that succulent dopamine at almost any cost.

But there’s will power right? You can bring to bear the mighty weight of your rational mind to overwhelm your animal urge to fight and fuck and check your e-mail for the 54th time today.


It turns out that will power is mediated by another molecule you may have heard of called glucose, which is blood sugar. Glucose is the simplest sugar, and almost everything your cells do require a glucose molecule to make it possible.

Lots of researchers have found that you can’t stop yourself from doing things you kind of want to do if there’s not enough glucose in your brain.

Reptile Brain

The thing you have to understand about your brain is that it’s made of layers that were evolved at different times, and they are stacked one over the other, oldest on the bottom, newest on top.

Basic functions are controlled by the hindbrain, sometimes called the reptilian brain or the lizard brain. Much like Tom Selleck’s mustache, the hindbrain is nearly unstoppable. You can be legally dead, and still that lizard brain will pump your blood, and suck air into your lungs. That’s why it’s nearly impossible to hold your breath until you pass out: your conscious mind (which holds breath) cannot overwhelm the basic urge to breath.

A layer that sits above the hindbrain is the limbic system, sometimes called the Paleomammalian brain. The limbic system that controls emotions and long-term memory.

Remember the time you walked into a Chinese buffet and noticed the fish tank was a little skanky? But you ate the chunky shrimp and crusty rice anyway? Do you remember shitting your guts out and wishing for death a couple hours later?

And now your sphincter quivers a little when you see a Chinese place, even though you know the food probably won’t make you sick?

That’s the limbic system telling you that no, week-old-shimp is not your friend. Even if your conscious mind wants cheese wantons, your limbic system makes you feel like you just ate a dirty sock if you so much as think about going there again.

The final layer I’ll talk about is the frontal lobe, seat of the rational mind. It’s woefully underdeveloped by many, but even in the best case, its ancient cousins easily overwhelm it. It can’t be blamed, it’s only been evolving since a few million years ago, which is when monkeys figured out that lying and cheating was a great way to get laid.

It feels the most real since that’s where our sense of self sits, but it’s actually the least integrated and flimsiest part of the brain.

That’s why starving a child of oxygen at birth will render him unable to speak or do math, while he’s perfectly capable of feeling happy (limbic system) and certainly has no trouble keeping his heart beating (hindbrain).

Hence Akrasia

That anatomy lesson is my geeky way of telling you that even though:

  1. Your sense of self and conscious control of your actions is seated in your forebrain,
  2. and even though you want to write instead of checking your e-mail,
  3. the deeper portion of your brain had a couple billion years extra to make sure it will almost always win.

The end result is rationally wanting to run a mile a day because you know it will make you feel better in the long run, but stuffing your face with greasy potato chips to get that dopamine rush in the short term.

You’re a slob because evolution told you so, and there’s nothing your flimsy upstart forebrain can do about it! Essay over.

How to beat Akrasia

Actually, not so much. Like a woolly mammoth versus a cro-magnon man, the hindbrain will win in a fair fight against the frontal lobe. But mammoths don’t have strategies and sharp spears, and men don’t fight fair.

It’s possible to outsmart a mammoth, and it’s possible to outsmart your hindbrain.

It wants dopamine. You need glucose.

I just checked my e-mail again.

Give your Body Glucose

Glucose is easy: eat. If you’re one of those no breakfast and coke for lunch people, then knock it off.

Keeping your blood sugar up and even will make a huge difference in your ability to control your own behavior.

Pure glucose (called dextrose on food labels) takes 15 minutes to enter your bloodstream. Cheap carbs like white bread will take between 30 minutes and an hour. Better stuff like whole wheat will take between 1 and 2 hours, and up to 3 hours for a food like hard wheat pasta.

The food that takes longer to absorb will also take longer to break down, which means you won’t burn through your energy and feel like you’re starving again 15 minutes after eating (McDonalds).

Eat a solid meal with good, slow release energy about an hour before you plan to work. Don’t stuff your face until your stomach is distended, just eat until you’re not hungry.

The next step is to flood your system with happy juice.

Give Your Brain Dopamine

Much like sexual urges ebb and flow as you satisfy them, your need for dopamine can be stronger or weaker. You can time your productive periods during an ebb in your dopamine cycle.

Aside from vigorous coitus, by far the most effective method of flooding your brain with happy juice is exercise.

A run, a swim, a spin on a bike, anything to get your heart rate up. Keep your heart rate high for 20 minutes and you will feel like a million bucks because of the dopamine and other happy chemicals now swilling around in your brain.

Sweet Productivity

You’ve eaten enough good food to support your exercise and your brain power for the next few hours, and you’ve satiated the inner beast by giving it the dopamine it craves.

Now, sit down and enjoy the clarity of an amazing mood, and the will power to stay laser focused.

Before I let you go, let me also throw in that it’s important to move around and eat light snacks throughout the work day to maintain the effect. I have a system that I use to do exactly this (that I should’ve been using today). When I use it I am a well-oiled machine of productivity. I’ll share the system with you soon!

ps. There is some controversy about the glucose/willpower link. However, even the people who say there’s no link say that eating right and exercising produce marked improvements in willpower, so my advice stands even if my physiology lesson is wrong.

What is the Key to Success?

You have goals and projects that you want to be wildly successful. You’re a writer who wants to be published. You’re a programmer who wants your weekend project to turn into a company.

You’re hoping you meet the right people, learn the right things, have the right ideas. You’re waiting for the day that you are in the right place at the right time to grab and opportunity and run with it.

And you’re wondering what the key to success that you’re missing is.

The answer is simpler than you think.

Revisiting Your Work So Far

I’ve been connecting with people in the local print media lately. I wrote a featured article about blogging for Advantage Small Business Magazine, and they are about to run my second piece about giving away expertise to build a customer base. I’m the cover story this month for the Jacksonville Observer. An interview I did with Dirk at UpgradeReality.com will be posted in a week or two. I have several more appearances in the pipe that haven’t come to fruition yet.

Part of my process for writing and being interviewed is reviewing my past writing. I do that to get a sense of the story as I’ve told it so far, and to prime me to be able articulate whatever ideas I’ve published.

In light of that, I’ve noticed how atrocious my writing was, even a year ago.

The Bomb and the Bystander is one egregious example of embarrassing writing.

One moment calm, the next an enormous sound shook the building, making the plates and light fixtures shudder; a flash of bright light, all the electric lights popped and went dark…

One moment the restaurant buzzed with a lunch crowd talking over mariachi music piped in from overhead speakers, the next moment an enormous blast rocked the building, shuttering the plates and light fixtures. A flash of bright light, all the electric lights popped and went dark, the music fell silent with a crack, everyone in that restaurant jumped from their seats at once to run.

Aside from awkward phrasing and vague waffling, the whole essay wanders. Leadership. No, a Mexican restaurant, then to a college class, oh wait, a different college class, then there’s a seizure, and maybe an ice sculpture? What the fuck am I talking about? I had a point, but it drowned in the puke I set it swimming in.

The result is flaccid. No one has ever read that essay. I couldn’t understand why because I wasn’t a good enough writer to notice how vapid it was.

But the point isn’t that I was bad. The point is that I’ve improved.

How do I improve?

I write.

I post essays on Mondays and Fridays, even when I really don’t feel like it. I write articles for other publications. I also help other people with their writing, and I read authors who are better writers than I am. But the main factor that makes me a better writer than I was a year ago is that I write.

This site is my art gallery that exists.

Daily Progress

Readers, interviewers, and acquaintances ask me almost every day for the sound bite that makes my story of freedom possible. They want the key to unlock their own potential, and they want it to fit neatly into their sweaty, outstretched palm.

Good news: the key to success really is easy to grasp. I’ll give it to you right now, and I hope your wildest dreams come true:

The key is doing it. You show up every day and you add one tiny, ill-placed paint stroke to your art gallery.

You don’t think about doing it, or dream about doing it, or read about doing it, or plan about doing it. You do it.

Thinking, dreaming, reading, and planning are all worthwhile, but do those after you do something.

The Power of Retrospect

You know you’re making progress when you are embarrassed of your art gallery that exists. When you’re good enough to notice how bad you used to be, you’ll realize the incredible power of just doing something—anything—daily.

Looking back at your progress will motivate you to continue moving forward because it provides a frame of reference for your improvement.

Taking small actions toward your goal every day will build the history, experience, and body of work that are fundamental to creating success. Those people you want to meet, and the brilliant ideas you want to capture will come to you as you hammer away, day after day. Having a schedule and sticking to it will also build the discipline you will definitely need to push past the difficult parts of that process.

Too many people are stuck thinking and dreaming about the life they want to build. Those people are waiting for the day they are good enough to bust onto the scene in a blaze of glory and take over the world. But that’s not how success works.

I admonish you to post your shitty writing, to sell your crappy product, to add that tiny paint stroke to your art gallery. That’s how success works.

That is the key to success. Whatever you do, show up and do it.